How does one succeed in the arts world without really trying?
1. Have a trust fund that can support you until you die.
2. Pick another career path.
Frustrating huh? What I’m trying to say is that it is NOT easy to succeed in the Arts, but it IS possible.
Far too often, people come up to me and say: “Man, you’re so lucky! You have so many gigs and it seems like you’re working all the time! How do you do it?”
My response goes something like this: “Luck equals preparation meeting opportunity! I’m not lucky, I just work hard and take advantage of the opportunities that are presented to me.”
Then they leave me alone. (Job well done.)
Seriously though, luck has nothing to do with my success. And anyway, what is success?
You must define what success means to you.
Success is defined like this in the dictionary:
1.the favorable or prosperous termination of attempts or endeavors
2. the attainment of wealth, position, honors, or the like
3. a successful performance or achievement
4. a person or thing that is successful
So what does success mean to you? How do you define success?
Do you want to play every night?
Do you want to travel?
Do you want to write/arrange?
Do you want to teach?
Do you want to simply play your instrument?
Do you want to work a day-job?
Do you NOT want to work a day-job?
Do you want to play in an orchestra?
Do you want to play in a big band?
Do you want to play the best music all the time no matter what the cost?
Are you willing to make sacrifices in your life to achieve these goals?
As soon as you can define what success means to you, you can begin achieving it.
Have a general idea of what your life will look like. It doesn’t have to be set in stone. It should be malleable, yet set firmly in reality. For example, I will not define success for me like this:
I want to be the best trombone player in the history and future of the entire world. I would also like an island, shaped like a trombone named after me.
Ain’t gonna happen. But my actual general idea of what I want my life to look like goes something like this:
I want to play great music.
I want to play great music with incredible musicians.
I want to play great music with incredible musicians and be able to pay bills and life comfortably.
If I can achieve 2 out the 3 above, I consider that a success.
So, set goals and work a little everyday to achieve them.
How do you do that?
“It’s not WHAT you know, it’s WHO you know.”
-Who you know will get you in the door and what you know will keep you there!
Networking is now a 24/7 endeavor! Through Social Media, you have the potential to connect/interact with your fans and your potential fans at any time and they have access to YOU.
So, how does Social Media fit into all this?
A simple question with a simple yet very complicated answer:
Create and maintain an online presence
Social Media is a place to share your views and thoughts, not just for promotional use.
- Engage with your audience/fans
- Make sure you’re in a two-way conversation with people consistently
- Leave comments, don’t just ‘Like’, interact
- Drive web traffic to one place of your choosing based on your goals.
All the above is your new ‘day-job’.
But…”My music should speak for itself”. That’s just great and I’m happy for you and your music SHOULD represent you, but if no one is there to hear it, then the music is speaking only to itself and not potential paying fans.
TIPS and THOUGHTS:
– Tell people WHEN and WHERE you are playing!
– Go out and meet fellow artists, get to know them
– Pass out business cards as you collect them. Email your new ‘acquaintances’, be polite
– Social Media doesn’t replace the ‘old’ marketing/networking, it enhances
– Shut up and LISTEN!
– Ask Questions
– Read blogs! Check these out:
There is no fool-proof method to promotion. Don’t let the non-music activities interfere with the musical activities. Find a good balance, take chances. If something doesn’t work, stop doing it, but be patient. This is a slow developing business. Eventually, if you keep at it, with a consistent presence on-line, you will begin to see a nice Return On Investment (ROI) and you will meet or exceed your original goals!